Aura Esscents Logo
New client, Aura Esscents needed a consistent brand identity. These designs would be used to make up their logo, packaging assets, marketing essentials and website details! To start off we focused in on the main logo.
The company wanted to embody everything they offer within these designs. Aura Esscents offers crystals, herbalism and the beauty of what Mother Nature ultimately provides. To best show all of the above, I hand illustrated the iconography of a medicinal, glass jar containing a flower, herb and a crystal. Keeping to an “earthy” style I kept the appearance like a linoleum , carved stamp with a loose and rustic font to match. This would act as their main logo and set the theme for what was to come with their product’s appearances!
Mother Nature Design
This mystical, woman creation resembles the Mother Nature aura of the company. Keeping with the stamp-like style, I then hand drew this earthy woman, a scent trail, sparkles, crystals and a moon plant all contained with an orb background. The colors are meant to stay muted and boho to flow with the main logo. This design will be used for social, packaging and website assets.
Check out their amazing products at https://auraesscents.com/