Food Consulting Logo & Branding
A new logo for a new company!
Leo & Co. bakery is expanding their services into food consulting. This new branch of their company will be known as Soul Solutions. With their bakery branding into consideration, they wanted something professional, yet trendy.
I wanted to explore a more minimal style but still have some correlation to their bakery’s logo. After sketching up by hand, several potential designs we landed on this one!
This iconography is a play on a “whisk lightbulb”, to highlight what they ultimately are setting out to do. With a more bohemian, line-drawing bottom, we wanted this image to not be so literal. The outer glow of the “whisk lightbulb”, has a soft color story of Leo & Co.’s purple, a warm yellow and a soft outer periwinkle, blue. The font that was chosen creates a more professional tone for the main logo but still corresponds with the line work of the bulb!
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