Rapper’s Logo
Kase & his management team came to me for a revamp of his current logo. With a thick, black-painters like font & a cartoon-esque diamond icon in place of the “a” in his name, they wanted something more sleek while maintaining the image of a gem or diamond.
Supplying two pages of potential designs, we narrowed it down to one take on a diamond combined with another text option. The new combination was then cleaned up & refined to this final design.
The take on the diamond was a play on a geometric outline without creating a bulky design. Playing with positive and negative space helped outline the diamond shape, while still staying interesting. I then added the crown as an additional feature to the icon. I think this design can stand on its own as it’s text or icon and still be very recognizable from the rap community or his fans.