Logo Design

Something that I love about branding is the journey. This particular logo for Wellness Lifestyle Consulting, had started off with a few ideas combined. As we talked through those ideas and chipped away at options, this was the end result.

With a more 3D looking design and texture this logo was complete. The idea was to capture the life and movement in a wave but telling it’s story without a crash ending. Wellness Lifestyle wanted to embody a figure that was radiating life within the middle of the wave. This was to portray one’s journey on the course to health. Wellness Lifestyle’s goal is to help their clients reach their answers of the “why”, “how” and “what” through their lifestyle choices. To embody these three goals the energy radiating off of the figure was made into three separate forces.