Collab Social Post Designs & Skateboard Designs

As my freelance work for Hurley continues, I jumped to the next project of the collaboration with LoveShackFancy. Their collection coming summer of 2021, is inspired by LoveShackFancy’s bold floral prints and late 70s surf!

For the shoots I created skateboard mockups with Board Pushers’ services and LoveShackFancy’s key colors and recognizable prints. Seeing the final outcome in the preview of the shoots was such a cool feeling and really made everything come together.

Moving on to the teaser social posts, I had to still reflect those vital prints but Hurley’s color story and typography.  Since LoveShackFancy’s prints are physical and not just digital, I thought to treat the posts as “physical” mockups with a play on a tear in the fabric/print. Where the tears lie, has sneak peak photos from the shoot as well as what the collection will involve.