Copa Cocktail Mockups & Label
The CEO of Copa Beverage Co. reached out to me for initial mockup designs that turned into a full label design! I was stoked to take on this work since one of my first projects in college was to create, brand, and make physical labels for a beer bottle and its packaging. For this particular alcoholic beverage the logo was made by another illustrator.
The CEO wanted a slender can mockup, a label and a full label mockup on the can. He wanted the design features to bring out the uniqueness of their product. Copa Beverage Co. wanted a spotlight on their ingredients, health benefits and how they believe that calories are not all created equal.
I sampled their main colors to create the packaging as well as add a gold top to the can and mocked up gold scratches. The band at the top in “Copa blue” , was a good place to highlight that the consumer must shake the drink before enjoying. Within that strip I put citrus wedges to highlight the flavor as well as the added agave plant icon to catch the consumer’s eye that product is tequila based.
X X X