Chosen Logo
Option
Runner Up Option
Pepsi Frontline
This sector of PepsiCo has a commitment to providing opportunities to military hires. Through Local X Gray Television, they needed a logo. I came up with a sheet of various designs and narrowed it down to the above three.
It was important to highlight our country and the people that have served in these designs without straying away from Pepsi’s branding . To stand out, I created a patch design, a salute design and a dog tag design, as these were not common logo designs I’ve seen before.