Perk Cafe
Coming soon to Bayville, New Jersey, the Perk Cafe! A cozy atmosphere to indulge in a healthy (or not so healthy) meal, snack or quick sip. Stay a while or grab n go on the run! This cafe will bring a new presence to the table for this area in New Jersey.
With the ultimate intention to build off their motto, “Perk Up Your Day at Perk Cafe!”, this cafe really wanted to stand out and I wanted to show that mentality in their logo. Being that I, myself, am an avid coffee drinker something that I have not seen when bouncing around from coffee shop to coffee shop is a logo that is so simple that it does not become stereotypical, nor like the rest.
Really looking into the details of this cafe I noticed that they brew their coffee fresh, daily. I decided to create an illusion to the typography that resembles coffee grinds and encases the name within a coffee stain, ring. This steps away from logos that have coffee cups, coffee beans and many more “typical” coffee/cafe designs for logos.
Brand Breakdown
Jumping into this brand breakdown, I envisioned it as a modern yet boho atmosphere with muted colors that ultimately leaves room to bring in other colors for given events, holidays or any special occasion they wanted to market. I also created mockups for the physical cafe’s decor, food and beverage packaging, employee apparel, stickers and much more. When applying the logo to these mockups I came up with the idea to brand the food with the same logo, but green. This then speaks volumes to their health conscience awareness to choosing vendors that will provide great food with great health benefits!
Social Direction
Sticker Design & Marketing Strategy
Creating stickers for this company opened up some unique, local marketing strategies, that will help not only get their cafe name out there but also grow their presence on social media.
The benefits of giving out these stickers is customers sticking them just about anywhere while also having the opportunity to snap a photo of the sticker, add the location and tag Perk Cafe, to redeem either a stamp on their rewards card or maybe a free cup of coffee! This creates an interactive and fun solution to market the cafe and create happy customers.