Jersey Stroke Painters’ Mailers
Jersey Stroke Painters wanted to bring something to their company that makes it personal to connect with future customers. Mailers are a great way to market one’s self to their given community. As their logo was already provided, I took elements from it to create the ultimate design above. Matthew Clemente, Jersey Stroke Painters’ owner, asked for something modern and whimsical. They provided beautiful and aesthetically pleasing pictures of one of their jobs to advertise their work as well.
To modernize something such as this I deconstructed the logo. Between color, fonts and key design pieces from their painterly logo I created something that they loved. The stars fading to the middle on the front create that whimsical feel, as well as the little paint brush illustrations on the back that keep to the color scheme. So the paint brushes on the back were not out of place I added paint swipes to the front as well. Overall this design was exactly what they were looking for.
Business Card
The business cards were kept more simplistic. As the design is more minimalistic, the key color scheme and essential fonts are highlights on a plain white background.