Joe Petrilli Films
Joe Petrilli was a creative mind I had the pleasure of doing business with. For videographers there are many cliches when it comes to repeating common designs like using film strip designs, camera designs and just a simple shutter lens design. When discussing his ideas he explained how he wanted minimal color , cursive writing, and a shutter lens but some how in an eye form. After getting to know his website and the simplistic, yet modern feel he had to it I feel as though the final logo complies well with the whole layout.
The thin lines that corner the design act as a focus when you look through any camera. Those thin focus lines go well with the laid back, handwritten and thin lined name in the middle. When using grey tones the name in the middle becomes the focal point because of the bold but classic black standing out. All together this logo ended up being very classy and compliant with what he envisioned.
Logo Animation
Check out this animation Joe Petrilli created with the logo I designed for him!