Pine’eken Lager Beer
This beer design was a fun project I got to work on in school to experiment with different package design layouts. I wanted to do a South Jersey based beer from a fake brewery known as, Odd Duck Brewery. Being from a school based out of the massive area known as the Pinelands,
I wanted to do a play on Heineken Lager Beer with a South Jersey twist, known as “Pine’eken.” The Pinelands are known for it’s massive forest size and all around beautiful wildlife. Going to Stockton University I was able to really appreciate the Pinelands beauty. This project was very humorous and exciting to make the final mockup model and to be able to see people from the area and my school’s first impression of this play on a Heineken Lager Beer.